Positioning Sprint

You know what you do. But when someone asks, the explanation changes depending on who’s listening.

Investors hear one version. Prospects hear another. Your team tells a third. Nothing’s wrong with any of them. They’re just not the same. And that drift — that lack of a single, authoritative articulation — costs more than you realize.

Clients who should find you don’t. Pricing conversations get harder than they should be. Your team can’t represent you consistently. Opportunities slip through because no one can quickly grasp what makes you different.

The Positioning Sprint solves this in six weeks.

What You Get

Complete positioning you can use for years. Not aspirational. Not theoretical. Language that makes your expertise immediately legible to the people who matter.

Positioning statement and rationale — Who you serve, what you do, why it matters, why you. The foundation everything else builds on.

Core messaging framework — Headlines, taglines, proof points, differentiators. Key messages by audience. Language you can deploy everywhere.

Audience definition and prioritization — Primary and secondary audiences mapped. Clear prioritization with rationale. No more guessing who you’re for.

Competitive positioning map — How you differ from alternatives. White space you own. Territory that’s defensibly yours.

Elevator pitches — 30-second, 2-minute, and 5-minute versions. For every context where someone asks what you do.

Website messaging guide — Homepage narrative, key page recommendations, voice and tone guidance. Ready to hand to whoever builds your site.

LinkedIn and bio copy — Updated LinkedIn summary. Short bio (50 words), medium bio (150 words), long bio (300 words). Done, not drafted.

How It Works

Week 1: Discovery and audit — Deep dive into your expertise, current state assessment, goals and aspirations. We start with what’s true, not what sounds good.

Week 2: Market and competitive analysis — Landscape mapping, competitor positioning review, opportunity identification. Where you fit and where you stand apart.

Week 3: Positioning options and testing — Multiple positioning directions developed. We stress test each one. Narrow to the final direction that holds.

Week 4: Messaging framework development — Core messages, supporting messages, proof points. Language that makes the positioning real.

Week 5: Application and refinement — Applying to real contexts. Testing language. Refining based on how it lands.

Week 6: Documentation and handoff — Final deliverables packaged. Implementation guidance provided. Transition support included.

Who This Is For

Consultants and experts who can’t articulate what they do clearly. Founders repositioning for a new market or raise. Leaders entering a new chapter — new role, new company, new visibility. Anyone who’s been too close to see themselves clearly. Those who’ve tried to DIY positioning and failed.

This works if you have real expertise worth positioning. It doesn’t work if you’re still figuring out what you actually do.

Investment

$12,000

6 weeks — Six weekly sessions (90 minutes each) plus async support throughout.

Payment: 50% upfront, 50% at week 3.

What Happens After

Positioning locked? Common next steps:

Signature Framework — Systematize your expertise into ownable IP.

Launch Sequence — Build visibility on your new positioning.

The Backchannel — Ongoing support as you implement and refine.

Next Step

If you’re ready to stop explaining yourself differently every time and lock in positioning that works, reach out.

[FORM EMBED]

Tell me where you are, what you’re trying to accomplish, and why positioning matters now.