Launch Sequence

You have the expertise. You’ve done the work. But when someone searches for what you do, you don’t show up. When prospects research you, there’s nothing there. When opportunities come up, you’re not on anyone’s list.

Not because you’re not qualified. Because you’re invisible.

Most people try to fix this with sporadic content. A LinkedIn post here. A newsletter issue there. It never builds momentum because there’s no system. No strategy. No sustained effort.

The Launch Sequence changes that. In 4-6 months, we build complete visibility infrastructure — positioning, platform, content, and a production system you can maintain without me.

What You Get

Complete visibility infrastructure. First 12+ pieces of authority content published. A system you can sustain. Momentum established.

Positioning and messaging — If not already complete, we do sprint-level positioning work. Foundation for all content. Everything flows from this.

Content strategy and editorial calendar — Platform selection based on where your audience actually is. Content pillars that support your positioning. 6-month calendar with topics developed.

Newsletter setup and first 12 issues — Platform selected and configured. Template and format designed. 12 issues ghostwritten and published. Subscriber growth strategy implemented.

LinkedIn optimization and first 20 posts — Profile fully optimized for your positioning. Content strategy aligned. 20 posts created and published. Engagement approach defined.

Signature content piece — The manifesto, flagship article, or talk that defines your point of view. The anchor piece everything else references.

Content production system — Process documentation so you can maintain this without me. Templates and frameworks. System for extracting ideas and turning them into published work.

How It Works

Month 1: Positioning, strategy, and system design — Lock positioning if needed. Define complete content strategy. Choose platforms. Design production system.

Month 2: Newsletter launch, initial content production — Newsletter live with first issues published. LinkedIn content begins. Publishing rhythm established.

Months 3-4: Rhythm establishment, iteration, expansion — Consistent publishing cadence. Audience building. Iteration based on response. Signature piece developed.

Months 5-6: Handoff preparation, sustainability check — System fully documented. Training on maintenance. Transition planning. Sustainability confirmed.

Who This Is For

Experts ready to go public with their thinking. Leaders who need a system, not just content. Those who want to be visible but don’t know where to start. People with something to say but no platform. Anyone tired of invisibility holding them back.

This works if you have thinking worth publishing. It doesn’t work if you’re still figuring out what you believe.

Investment

$30,000

4-6 months — Weekly sessions plus async collaboration throughout. Done-with-you content creation.

Payment: Monthly ($5,000-7,500/mo) or 50% upfront, 50% at midpoint.

What Happens After

Platform built? Common next steps:

The Backchannel — Maintain momentum with ongoing support.

Executive Ghostwriting — Continue content without your direct time.

Authority in 12 Scenes — Deepen with substantial body of work.

Next Step

If you’re ready to go from invisible to undeniable, reach out.

[FORM EMBED]

Tell me where you are now, what you want to be known for, and why visibility matters.