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Executive Ghostwriting

Your best thinking, documented and published regularly.

You have decades of valuable experience. You know things competitors don’t. You’ve seen patterns others miss.

But you’re too busy building companies, leading teams, and making decisions to sit down and write.

Which means your insights stay trapped in conversations, Slack messages, and meeting notes. Never complete. Never authoritative. Never representing you on your terms.


The Problem You’re Solving

Most executives who want to build authority online face the same problem:

You don’t lack ideas. You lack time. And even when you have time, you don’t have the expertise to turn scattered thinking into polished, published work that actually builds credibility.

The result? Your competitors with less expertise but better content systems are becoming the recognized authorities in your space.


How This Works

I don’t just transcribe what you say or write 800 words of generic thought leadership and hand it back.

I put a lot of thought and care into how I approach getting your ideas out of your head and giving them a form that aligns with your way of talking to the world:

Extract: Pull the valuable thinking out of your head through structured conversations (or async voice notes if you prefer)

Stress-test: Ask the questions your team won’t. Present counter-arguments. Sharpen ideas down to something that holds under scrutiny.

Structure: Organize scattered thinking into clear, logical frameworks readers can actually understand and use.

Write: Turn your ideas into polished pieces under your name. In your voice. On your terms.

Publish: Handle the full execution as needed, from first draft to final post.


What You Get

4 published pieces per month

The format depends on what serves your goals:

  • Op-eds for industry publications
  • LinkedIn posts that drive inbound
  • Newsletter issues that build your list
  • Medium articles that establish positioning
  • X, Threads, and Bluesky threads that build narratives

We decide together based on your goals and where your audience is.

Monthly strategy call (60 min)

We talk through what’s working, what’s next, and which ideas are worth developing. You hand over your thinking. I hand back a content calendar.

Unlimited async support

Don’t sit on ideas while waiting for our next call. Async Advisory access is included to streamline capture and feedback, should you want to use it. Questions about a draft? New idea you want to capture? Fire it over.

Your voice, not mine

I’ve ghostwritten for dozens of founders, executives, directors, and subject matter experts. What makes this work is that I’m not imposing my own voice. I’m capturing the characteristics that make you sound like you.


Who This Is For

Executives who can’t (or won’t) write regularly

You have a clear point of view but no time (or desire) to sit down and write it.

Leaders who think out loud well

You articulate ideas clearly in conversation but they never make it to the page.

People who value their ideas being public

You know building authority matters. You just don’t want to be the one executing it.

Those ready to invest in their reputation

You understand content is an asset, not an expense. And you’re willing to pay for quality.


Who This Is NOT For

This is not communications support. Not content production at scale. Not someone to “technically write things” for you with no input.

This works when you have real thinking worth capturing. It doesn’t work if you expect me to generate all the ideas.


Investment

$6,000/month

3-month minimum — Building authentic voice and momentum takes time. This isn’t a one-month experiment.

Payment: Monthly, paid in advance.


What Happens Next

Most executives who work with me do one of three things after:

Add The Backchannel — They want more strategic involvement, not just content execution.

Move to Authority in 12 Scenes — They’re ready to create a substantial body of legacy work.

Continue indefinitely — The system works, so why stop?


How We Start

First month is partly discovery:

Week 1 — Audit everything you’ve already created. Pull from existing material before creating from scratch.

Week 2 — First strategy call. Nail down positioning, voice, and what we’re building toward.

Week 3-4 — First pieces published. We iterate based on what lands.

By month 2, we hit a rhythm. By month 3, it runs on autopilot.


Next Step

If you’re ready to stop letting your best thinking die in Slack messages, contact me.

Tell me:

  • What you do
  • What you want to be known for
  • Why you haven’t been writing yourself

I’ll tell you if this is a fit.